Tippler Wine: A Zen-inspired Package Design

A Minimalist Approach to White Spirit Packaging

In the current Chinese liquor market, the excessive packaging and complicated bottle shapes have made it difficult for consumers to focus on a specific product. Tippler Wine aims to address this issue by offering a natural, simple, and pure emotional experience through its packaging.

The bottle itself is drop-shaped, with an image of a tippler, symbolizing the idea of "one white spirit, one world" and the realization that wine tasting can bring meaning to life. The design evokes a sense of indifference and peacefulness, providing a refuge for the mind. The words may finish, but the meaning behind them is infinite.

Tippler Wine takes a sustainable approach to its packaging. The bottle is made of ceramic, while the outer package and handbag are crafted from reusable linen material. The packing box is constructed using low-carbon green kraft paper, reducing environmental pollution and waste.

The design team, led by Yong Huang, aimed to create a unique visual symbol for the package, simplifying both the bottle shape and packaging design. The result is a minimalist image that promotes the design style of Tippler Wine as "simple, Zen."

The project began in November 2015 and was completed in Henan, China. The design team faced the challenge of finding environmentally friendly materials for the packaging while maintaining a minimalist aesthetic. Through the use of recycled materials and a simplified design, they were able to overcome this challenge and create a visually striking package.

Tippler Wine's unique package design has been recognized with the prestigious A' Design Award. The design was awarded Silver in the Packaging Design category in 2016. This award is given to designs that demonstrate outstanding expertise, innovation, and artistic skill. The minimalist and environmentally friendly approach of Tippler Wine's packaging has garnered positive attention and admiration.

With its Zen-inspired design and commitment to sustainability, Tippler Wine offers consumers a refreshing and meaningful experience. It stands out in the crowded liquor market, inviting consumers to appreciate the simplicity and beauty of the white spirit it contains.